A digital marketer is a professional who uses digital channels, such as social media, email, search engines, websites, and mobile applications, to promote products or services and engage with customers. The role of a digital marketer includes developing and executing marketing strategies, creating and curating content, analyzing data to measure performance, and constantly optimizing campaigns to achieve business goals.
Some of the key skills that a digital marketer should have include strong communication and writing skills, knowledge of various digital marketing channels and tools, data analysis and interpretation skills, project management skills, and creativity. Digital marketing is a rapidly evolving field, and a good digital marketer should be able to stay up-to-date with the latest trends and technologies to stay ahead of the competition.
What type of work does a Digital Marketer do?
A digital marketer is responsible for developing and implementing marketing strategies and campaigns to promote products, services, or brands online. Digital marketing involves using various online channels such as social media, search engines, email, and websites to reach target audiences.
Some of the specific tasks that a digital marketer might perform include:
- Conducting market research to identify target audiences and determine the most effective ways to reach them.
- Creating and executing digital marketing campaigns across various online platforms, including social media, search engines, email, and websites.
- Developing content marketing strategies, including creating and publishing blog posts, videos, and other types of content.
- Managing and monitoring social media accounts and engaging with followers.
- Analyzing marketing data and using it to optimize campaigns for better results.
- Collaborating with other members of the marketing team, including graphic designers, copywriters, and web developers, to create cohesive campaigns.
- Staying up-to-date on the latest digital marketing trends and technologies to ensure that marketing strategies remain effective.
Overall, the goal of a digital marketer is to help organizations connect with their target audience, increase brand awareness, and drive sales and revenue through various online marketing channels.
How to find work as a Digital Marketer
Here are some steps you can take to find work as a digital marketer:
- Identify your area of specialization: Digital marketing is a broad field, and there are many areas in which you can specialize, such as social media marketing, SEO, PPC, email marketing, content marketing, and more. Identify your area of expertise, and focus on building your skills in that area.
- Build your portfolio: Start working on projects that demonstrate your skills and expertise. For example, if you specialize in social media marketing, create social media campaigns for small businesses or non-profits to show your work. Be sure to showcase your best work in a portfolio that you can share with potential employers.
- Network: Connect with other digital marketers in your area and industry. Attend local networking events, join digital marketing groups on social media, and engage with others in the field. This can help you learn about job opportunities, get advice from more experienced professionals, and build your reputation in the industry.
- Apply for jobs: Once you’ve built your skills and network, start applying for jobs. Look for job postings on job boards, LinkedIn, and company websites. Customize your resume and cover letter to highlight your skills and experience in digital marketing.
- Be open to freelance or contract work: Consider taking on freelance or contract work to gain experience and build your portfolio. Many companies hire freelancers for short-term projects, and this can be a great way to get your foot in the door.
- Stay up-to-date on the latest trends and best practices: Digital marketing is constantly evolving, and it’s important to stay up-to-date on the latest trends and best practices. Read industry blogs, attend webinars, and take online courses to continue to build your skills and knowledge. This can help you stand out from other candidates and be more successful in your job.
How much do Digital Marketers make
The salary of a digital marketer can vary depending on several factors, such as location, experience, and job responsibilities. In the United States, the average salary for a digital marketer is around $63,000 per year, according to data from Payscale.com as of 2021.
However, this figure can vary significantly depending on the level of experience and the specific role of the digital marketer. For example, a digital marketing manager with several years of experience may earn an average salary of around $80,000 to $90,000 per year, while a social media specialist may earn an average salary of around $50,000 per year.
In addition, the salary of a digital marketer can be influenced by the industry in which they work. Digital marketers working in the tech industry or in larger corporations may earn a higher salary than those working in smaller businesses or non-profit organizations.
The salary of a digital marketer ranges widely from around $35,000 to $120,000 per year, depending on the various factors mentioned above.
The difference between a Digital Marketer and an Influencer
A digital marketer and an influencer are two distinct roles in the world of online marketing, although there can be some overlap between the two. Here are some key differences between a digital marketer and an influencer:
- Role and goals: A digital marketer is responsible for promoting a brand or product through various digital channels such as social media, email, search engines, and other online platforms. Their primary goal is to increase brand awareness, drive traffic to a website, generate leads, and ultimately boost sales. In contrast, an influencer is someone who has built a large following on social media by sharing content that resonates with their audience. Their main goal is to build and maintain their personal brand and engage with their followers.
- Approach: Digital marketers typically use a data-driven approach to marketing, focusing on analytics and metrics to measure the success of their campaigns. They may use various techniques such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and social media marketing to achieve their goals. On the other hand, influencers often focus on building relationships with their followers by creating engaging content and building trust through authenticity and personal connections.
- Target audience: A digital marketer’s target audience is often broad and diverse, with the goal of reaching as many potential customers as possible. In contrast, an influencer’s audience is more niche and focused on a particular topic or interest. For example, a fashion influencer might target a specific demographic interested in fashion and beauty, while a food influencer might focus on foodies and home chefs.
- Content creation: Digital marketers often create content for a brand or product, whereas influencers create content for their personal brand. Influencers tend to focus on creating highly engaging and shareable content that resonates with their audience, often in the form of photos, videos, and stories that showcase their lifestyle, personality, or expertise.
A digital marketer’s primary focus is on promoting a brand or product through various online channels, while an influencer’s focus is on building their personal brand and engaging with their audience through authentic and engaging content. While the two roles can overlap, they are distinct and require different skill sets and approaches.
The difference between a Digital Marketer and a Content Creator
A digital marketer and a content creator both play important roles in creating and distributing content to promote a brand or business, but they have different focuses and responsibilities.
A digital marketer is someone who develops and implements marketing strategies to promote a product, service, or brand through digital channels. Their role involves understanding the target audience, identifying the best digital platforms to reach that audience, and creating and managing online campaigns to drive traffic, engagement, and sales.
On the other hand, a content creator is someone who produces content in different formats such as text, video, or images, that communicates a message to a specific audience. They may create content for a variety of channels including social media, websites, blogs, or email marketing campaigns.
While there may be some overlap in their responsibilities, a digital marketer’s primary focus is on the strategic side of marketing, while a content creator’s primary focus is on creating and developing engaging and informative content that resonates with the target audience.
In summary, a digital marketer plans and implements marketing strategies to achieve business objectives, while a content creator produces creative and engaging content to be used as a part of the digital marketing strategy.